ABOUT US

RUBY HUNG, first launched in 2023, London-based Hong Kong designer Ruby Hung’s eponymous label revels in the unknown. A mentality rather than a wardrobe, the label lives by a defining mantra:

“It’s not a wardrobe, It’s a mentality”

Seeking comfort in a flurry of juxtapositions – provocation and security, strength and vulnerability, sensitivity and defiance – her instantly recognisable aesthetic oeuvre takes distinctly human forms and reimagines them: as armour, as a route to self-actualisation, as a warm embrace. Known for experimental approaches to material fabrication and silhouetting, the label daringly collides streetwear codes with artisanal techniques. 

A feminine spirit manifests throughout, with a call to awaken one’s inner power acting as a unifying force for each collection. Garnering local and international coverage, Ruby Hung’s SS24 collection has been showcased in London Fashion Week. Her designs have been featured on Tyla’s debut album cover “Water” and worn by artists such as Arca and Horsegirl. As well as multiple fashion magazines, such as Dazed, Nasty Magazine, Schön, Notion and Infringe magazine. 

Guided by these principles, Ruby Hung continuously explores creativity with a commitment to authenticity and radicality, embracing the philosophy that fashion serves as a canvas for artistry rather than a cult of conformity.